Setting up Recruitment Ads on Facebook like A Pro

Facebook marketing is a key part of a recruitment marketing technique because it helps get your business in front of a large pool of candidates. Especially quality prospects who aren’t actively utilizing the basic job boards.

Social advertising is a powerful tool for recruitment. However, since a lot of marketing systems are customized to eCommerce, creating a fantastic recruitment project can be challenging. This post walks through considerations and recommendations when utilizing Facebook ads for recruitment marketing.

Establish Facebook Business Manager and ad account

You’ll need a Facebook Business Page and Facebook Business Manager account to run any advertisements on Facebook or Instagram. This great guide from Hootsuite walks through how to establish Facebook Business Manager.

Business Manager permits you to include several individuals to the account to assist run campaigns, but be aware that people will need an individual Facebook account to be able to be included.

To buy marketing campaign, referall.us you’ll likewise need a Facebook Ad Account, which you will be prompted to produce when setting up Facebook Business Manager.

You’ll likewise need to verify your website domain with Facebook, which is required to measure and track projects.

Choosing a project type

To develop an ad campaign, head to the “Ads Manager” section via the leading left navigation of your Business Manager Dashboard.

When you click the green button to produce a campaign, you’ll be offered a list of 11 kinds of campaign objectives. We have actually found that 3 of these objectives are most useful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are more likely to buy products from a brand they know, people are more likely to apply for a task at a company they have actually heard of. Brand Awareness projects are optimized to be seen by a large pool of individuals that are likely to be interested in your business.

These ads will not straight drive traffic to your site, but they get candidates acquainted with your company and ready to click when the best position occurs.

Awareness campaigns can be about almost anything that shines a light on your business. Announcements about growth and awards, articles about business initiatives and culture, and videos about the organization’s achievements and objective can all be developed into appealing campaigns.

Traffic

In the Wonderkind platform, this is referred to as a “Clicks” project. These advertisements are targeted to reach an audience that is likely to click on the link in your ad.

This audience is narrower than in a Brand Awareness project, but still consists of people interested however not all set to obtain a job.

These ads can focus on open positions to get people to explore more about the jobs and the company (excellent for high-volume recruiting). Or function material that will drive people to your website, like industry hot topics or tips.

Conversion

Conversion campaigns are what people tend to consider when they consider advertising. These campaigns track and enhance towards somebody carrying out an action on your site, such as sending an application.

For a Conversion project to be successful, you initially need to develop up a solid audience of prospective candidates that recognize with your business. Without that, it’s type of like running through a crowd and asking strangers to marry you.

Let your audience learn more about you with Awareness and Clicks projects initially, and move more budget plan to Conversion projects in time.

Great ads and brand name awareness makes individuals click, however conversion takes place on a landing page. So you require to make certain that your task pages load quickly, are easy to read on mobile phones, and plainly state the information job prospects care about many.

Know that Facebook conversion ads are going through some changes in action to Apple’s iOS 14 privacy updates – [upgrade October 2023: please check out the following for more on Apple’s iOS 17 privacy updates] Companies will require to focus on 8 conversion actions per web domain.

If job listings are on the main business website, you’ll likely require to line up with the marketing group on the priority list.

Facebook encourages companies to use the Facebook Conversion API to link your advertisements with conversion data from other sources, such as your server, material management system (CMS), or client relationship management (CRM).

Campaign spending plan optimization

There are a couple of various options when it pertains to spending for ads. First, you can choose to pay based upon clicks or impressions of your advertisements. Next, you decide how you desire Facebook to put your advertisements:

Daily Budget: Ads will be paced so, your costs lasts the complete day.

Lifetime Budget: You set the length of a project and will be placed so your costs lasts the full campaign. This option also permits you to set time windows such as running ads just at night or on weekends.

For the 3 primary types of recruitment projects gone over above, a basic recommendation is:

Brand Awareness: Run as continuous projects, payment on impressions, and either everyday or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time budget.

Conversion: Short run time, payment on clicks, lifetime budget. These will likely be your most expensive campaigns.

Select an audience

Targeting task titles and market is generally where you start with recruitment marketing, but you can reach a great deal of covert possible with unconventional audience characteristics. For some inspiration, we just recently discussed 5 innovative methods to utilize targeting in recruitment advertisements.

Facebook also offers the alternative to target “lookalike audiences.” This is terrific once you have actually had excellent project results and good hires to verify your existing audience is what a future one must “look like.”

Ad positioning

After evaluating a number of the ad positioning options available, we have actually discovered the most successful ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we’ve found that Facebook stories are hardly ever utilized. Therefore, we would not recommend utilizing them. We have actually found that the news feed for both Instagram and Facebook have offered our partners with more clicks and conversations.

If you are seeking to produce more awareness, we would recommend Instagram. Not a lot of advertisers hang around on producing a great Instagram Story. So, if you make a strong recruitment advertisement on Instagram story, you will stand out.

Create the advertisement

Creating a great advertisement can be difficult. If you’re uncertain where to start, take a look at our guide on how to turn job descriptions into great social ads in 15 minutes.

It can be unexpected what mix of copy and images work best for your audience. We recommend A/B testing multiple advertisement variants in each campaign.

For instance, in a project about an open position, one ad version might concentrate on the salary and advantages, another on the business culture, and a 3rd on the job performance.

Put recruitment marketing on auto-pilot with Wonderkind

If you need to ramp up recruitment rapidly, manually producing the assets, somalibidders.com audience, and budget plans for each campaign will slow you down. Wonderkind assists you accelerate recruitment marketing by automating your social technique throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses information from years of recruitment campaigns to build an audience that’s ideal for your market, place, and open positions.

Our user friendly platform makes it easy to spin up creative ads in minutes with project design templates, a library of stock images, and instantaneous image cropping. Once advertisements are running, track performance and spend throughout all social channels in one overarching control panel.

Ready to turbo-charge your talent sourcing? Take a look at how Wonderkind works or see it in action.